In detail, the figures for TV and Internet followed the same trajectory in the first decade, with the latter seeing a bigger change. While the former increased from 50% to 60%, the figure for the internet experienced almost a threefold rise, reaching 28% in 2020. However, these figures are expected to show reverse trends until 2040. The allocation for TV advertising will decrease by 20% in 2030, and it will remain unchanged by the end. As for the internet, it is said to maintain the same pattern and reach an all-time high of 65% in 2040.
The other advertising sources—newspapers, magazines, and radios—will lose their popularity in the future. Starting as a runner-up with approximately 45% in 2010, the figure for newspapers decreased to two-fifths in 2020, and this is said to follow a further decline, dropping to just under 30% in the last year. Finally, there will be a 15-point percentage reduction in the proportion of money spent on magazines and radio, which will culminate the period with respective figures of 18% and 20%.
- 250 words in 16-17 minutes
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