К слову о «Гильде»: мы, конечно, знали о том, что испытания атомной бомбы, проведенные США на атолле Бикини летом 1946 г., сопровождались грандиозной PR-кампанией: активно освещались американскими и зарубежными СМИ, в прямом эфире транслировались по радио и вообще были похоже на реалити-шоу. Однако для нас стало новостью, что первая из сброшенных на бедный атолл бомб, носила имя Гильда в качестве признания кинематографических заслуг Риты Хейворт.
Собственно, сообщения об этом, предшествовавшие испытаниям, стали новостью и для Хейворт. По словам Орсона Уэллса, тогдашнего супруга Хейворт, «Рита и раньше постоянно выходила из себя, но сильнее всего она взбесилась, узнав, что ее именем назовут атомную бомбу. Рита чуть не лишилась рассудка от гнева, она была вне себя от ярости… Она хотела отправиться в Вашингтон и устроить там пресс-конференцию, но Гарри Кон (основатель компании «Columbia Pictures» - прим. MCMT) не позволил ей, сказав, что такой шаг с ее стороны будет непатриотичным». В результате на бомбу не только нанесли надпись «ГИЛЬДА», но и наклеили фотографию Хейворт из июньского номера журнала «Esquire» за 1946 г., что должно было символизировать оглушительный успех актрисы…
———
Speaking of ‘Gilda’, it is a well-known fact that the nuclear weapon tests conducted by the US at Bikini Atoll in the summer of 1946 were supported by a huge publicity campaign. They were extensively covered in the media, both in the US and around the world, broadcast live over the radio, and, in general, had a reality show vibe. However, some of you may be just as appalled as we were upon learning that the first bomb tested in what is known as Operation Crossroads had been named Gilda as an homage to Rita Hayworth’s stellar career.
As it turns out, Hayworth was also appalled when she heard of the plans to use her name for the bomb. According to Orson Welles, Hayworth’s then-husband, “Rita used to fly into terrible rages all the time, but the angriest was when she found out that they'd put her on the atom bomb. Rita almost went insane, she was so angry. ... She wanted to go to Washington to hold a press conference, but Harry Cohn (Columbia Pictures’ co-founder - MCMT) wouldn't let her because it would be unpatriotic.” Alluding to Hayworth’s bombshell popularity, the bomb was then decorated with the name Gilda stenciled in black as well as Rita Hayworth’s photograph from the June, 1946 issue of Esquire…
(photos: atomictourism.us, conelrad.blogspot.com, U.S. Army Photographic Signal Corps via outrider.org, National Archives via smithsonianmag.com)
Mid-Century, More Than
——
This is a bilingual channel about mid-century architecture and design.
✉️@Midmod_bot
knd.gov.ru/license?id=6735f1b015601c23cb22e799®istryType=bloggersPermission
Ähnliche Kanäle
Mid-Century Modern: A Timeless Design Movement
Mid-Century Modern is a design movement that flourished in the mid-20th century, roughly from the 1930s to the 1960s. Originating in the United States and spreading globally, the Mid-Century Modern aesthetic is characterized by its emphasis on clean lines, organic forms, and a harmonious relationship with nature. Influenced by the Bauhaus and International styles, this movement found its voice in architecture, furniture, and graphic design, making it one of the most recognizable and beloved design styles to date. The ethos of Mid-Century Modernism lies in simplicity, functionality, and an appreciation for natural materials. Key figures like architects Richard Neutra, Charles and Ray Eames, and Mies van der Rohe pioneered designs that celebrated open spaces and minimalism. The movement also coincided with a post-war economic boom, leading to a suburban housing explosion that embraced this new architectural philosophy. As we explore this iconic era, we will delve into its historical roots, significant contributions to design, and how its influences endure in contemporary architecture and lifestyle today.
What are the defining characteristics of Mid-Century Modern design?
Mid-Century Modern design is known for its emphasis on clean lines and simple forms. Unlike its predecessors, which often featured ornate designs, this style focuses on functionality without sacrificing aesthetics. This movement also embraced the concept of 'bringing the outdoors in,' promoting large windows and open spaces that create a seamless transition from inside to outside.
Additionally, the use of natural materials such as wood and stone is a hallmark of Mid-Century Modern design. These materials not only serve practical purposes but also enhance the visual warmth and comfort of spaces. Bright colors are often used in accents or furniture, providing a contrast to the understated, neutral tones of walls and floors.
Who were the key figures in the Mid-Century Modern movement?
Some of the most notable figures in the Mid-Century Modern movement include architects such as Frank Lloyd Wright, who is often credited as a precursor to the movement with his 'organic architecture' philosophy. Other influential architects include Richard Neutra, known for his sleek homes that harmonized with nature, and Eero Saarinen, famed for his innovative structures like the TWA Flight Center.
In the realm of furniture design, Charles and Ray Eames made significant contributions with their iconic chairs and modular furniture that emphasized comfort and functionality. Similarly, George Nelson and Harry Bertoia created timeless pieces that are still celebrated in design circles today.
How did the socio-economic context influence Mid-Century Modern architecture?
The socio-economic landscape of the mid-20th century played a pivotal role in the emergence of Mid-Century Modern architecture. Following World War II, there was a significant demand for affordable housing as returning soldiers sought to settle down and start families. This led to the development of suburbs and a preference for functional, streamlined homes that could be built quickly and efficiently.
Furthermore, advances in materials and construction techniques allowed architects to explore new forms and designs. The popularity of automobiles also changed how people interacted with their environment, leading to homes designed with a focus on accessibility and open spaces rather than the more traditional compartmentalized floor plans.
What is the legacy of Mid-Century Modern design today?
The legacy of Mid-Century Modern design is evident in contemporary architecture and interior design. Its principles of simplicity, functionality, and a strong connection to nature continue to resonate with modern designers and homeowners alike. Many aspects of this aesthetic have been revived, appreciated for their timeless appeal and practicality.
Moreover, Mid-Century Modern furnishings have become highly collectible, with original pieces fetching significant prices at auctions and in antique shops. Additionally, the resurgence of interest in vintage and retro styles in recent years has further solidified the movement's enduring popularity in both residential and commercial spaces.
How can one incorporate Mid-Century Modern elements into their home?
Incorporating Mid-Century Modern elements into a home can be achieved through the use of iconic furniture pieces, such as Eames chairs or teak tables that epitomize the style. Choosing a color palette with muted earth tones accented by bold splashes of color can also evoke the Mid-Century vibe. Accessories like geometric patterns in textiles or artwork can help to finish the look.
Additionally, the layout of a space can reflect Mid-Century principles by emphasizing open floor plans that promote flow and accessibility. Large windows or glass doors can enhance natural light, creating a bright, airy environment that embraces the outdoor landscape, a key aspect of this design philosophy.
Mid-Century, More Than Telegram-Kanal
Добро пожаловать в канал "Mid-Century, More Than"! Здесь вы найдете увлекательную информацию об истории и влиянии модернизма середины прошлого века в архитектуре и дизайне. Этот русско-английский канал посвящен изучению того, как эстетика и технологии этого периода сформировали современное понимание стиля и функциональности. Благодаря ему вы погрузитесь в уникальный мир культуры и искусства, оцените инновационные подходы к созданию предметов обихода и узнаете о вдохновляющих проектах и дизайнерских решениях. Присоединяйтесь к нам сегодня, чтобы расширить свои знания и погрузиться в историю искусства и дизайна! @Midmod_bot
Mid-Century, More Than Neuste Beiträge
