As cities around the world face transportation challenges, micromobility solutions like shared dockless e-scooters (SDES) are emerging as transformative alternatives. Their appeal extends beyond mere socio-economic advantages as individual personality traits play a significant role in influencing their acceptance. Our recent research explores how these personality traits affect the adoption of SDES in Tehran, Iran. We integrate the Big Five personality traits and sensation-seeking into the Technology Acceptance Model (TAM), leading to several policy recommendations. For instance, leveraging social media can engage individuals who score high in openness to new experiences. Safety measures may resonate more with those exhibiting high levels of neuroticism, while loyalty programs could attract sensation-seekers looking for exciting alternatives. Additionally, we find that investing in dedicated pathways and supportive regulations can enhance the reliability of SDES and encourage users to consider these vehicles as convenient options for short-to-medium range trips.
Let’s welcome the micromobility movement! 🚀
Please use the following link for free access.
https://authors.elsevier.com/a/1kIBjy5jOuxOP