Not everyone likes Valentine’s Day. It can be a difficult time for people who are single, lonely or missing somebody. Some people feel they show their love for their partner every day, so they don’t need to buy things just because it’s Valentine’s Day. Other people, single or not, think Valentine’s Day is boring and unoriginal.
Many people just take 14 February as a normal day or do something special to celebrate the love they have for their friends and family. There are even anti-Valentine’s events for people who are not in a romantic mood! Having competitions to make the worst Valentine’s Day card, inviting people to a "broken-hearted disco" or organising fancy-dress dating events are just a few fun ideas.
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Source: British Council