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When feedback burns your fragile freelancer ego, it can be easy to come up with excuses to help distance yourself from shouldering that shame. "They have no idea what they're talking about?" or, "They're just trying to devalue my work so they don't have to pay."
And yes, sometimes that is the case. But by choosing to shoulder the responsibility (even just momentarily to see if it truly belongs to you) — you put yourself in a place to actually do something about it. Just like any other relationship, honest, open communication is key when freelancers and clients work together. So take that negative feedback, hold it up to see if anything can be gained or learned from it — and then let it go. Once the lesson is learned, there's no need to continue carrying that shame along with you.
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New freelancers often make the mistake of setting up a website and creating expensive business cards, expecting clients to come to them. To maintain a steady flow of leads, it’s essential for freelancers to learn how to effectively pitch their services.
This might involve reaching out to local businesses that need help, such as improving their social media strategies, and sending proposals that highlight the benefits of their services. Initially, freelancers may face many rejections, but by refining their approach, they will start receiving more positive responses. Ultimately, with persistence, they can secure clients well in advance, reducing the need for constant pitching.
Get your job right now here:
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No matter how confident you are in your skills, the reality is that way the world works is evolving at lightning speed — with a 0% chance of slowing down anytime soon. What does it mean? It means that taking a single Hubspot course about Introduction to SEO back in the Spring of 2010 (or 2019, for that matter) isn't gonna cut it by today's standards. Especially if you're claiming to be an SEO expert.
By choosing to earn a living as a freelancer in today's competitive landscape, you're committing to life as a forever student of your chosen craft. And while courses can be a great way of staying up-to-date, it comes down to retaining your sense of curiosity.
Commit to reading just one article a day and watch how quickly you pick up the "industry lingo." Listen to podcasts. Watch tutorials on YouTube. Attend webinars. Follow other industry professionals on their chosen medium and keep an eye on what they're up to. Join a community, as suggested above. As long as you remain engaged in your craft, remaining on the cutting edge becomes a lot easier.
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One of the mistakes we see new freelancers make is not reaching out to fellow freelancers in their industry. While it can be easy to fall into the trap of seeing them as competition, or being hesitant to engage because it triggers your imposter syndrome, the fact is that these people are your people. No one else will be able to understand the highs and lows of freelancing like your fellow solos.
And while the community aspect is invaluable in itself, it's super common for freelancers to share jobs that they're either too busy to take on or not right for. And as a member of the community, you'll be in a great position to leap on these juicy opportunities!
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