About:
It is an internationally recognised eco-label that is accorded based on 33 criterias. These criterias are divided into 4 major heads namely,
1.Environmental education and information
2.Bathing water quality
3.Environmental management
4.Conservation and safety services in the beaches.
Blue Flag beaches are considered the cleanest beaches of the world. It is an eco-tourism model endeavouring to provide the tourists/beachgoers clean and hygienic bathing water, facilities, a safe and healthy environment and sustainable development of the area.
It is accorded by the international jury composed of eminent members -
1.United Nations Environment Programme (UNEP)
2. United Nations World Tourism Organisation (UNWTO)
3. Denmark-based NGO Foundation for Environmental Education (FEE)
4. International Union for Conservation of Nature (IUCN).
On the lines of Blue Flag certification, India has also launched its own eco-label BEAMS (Beach Environment & Aesthetics Management Services).