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The Barbenheimer* phenomenon, a summer 2023 sensation, sparked online trends. However, it is also noteworthy for its economic impact.
Data on Barbie:
1) Barbie’s Warner Bros. is the highest-grossing* global release in the studio’s 100-year history, beating out 2011’s “Harry Potter and the Deathly Hallows: Part 2.”
2) “Barbie” made $155 million domestically in its opening weekend, marking the largest opening weekend of the year and the biggest-ever debut for a female director.
3) “Barbie” hit the $1bn global box office mark barely three weeks into its run. This is remarkable considering that the highest-grossing movie of all time is Avatar (2009), with a lifetime gross of $2,846,089,541 ($2.85bn).
4) Gerwig became the first solo female director with a billion-dollar movie.
5) Warner Bros. had a marketing budget of $150mn. It is higher than the $145mn budget to produce the movie.
Data on Oppenheimer:
1) "Oppenheimer" has generated around $300mn at the domestic box office and topped $925.9 million worldwide, making it the highest-grossing biopic in history.
2) Outside of the U.S., the movie’s top markets include the UK, Germany, and France. They accounted for more than $121mn in ticket sales.
3) "Oppenheimer" is Nolan’s third highest-grossing* domestic release, behind Batman movies “The Dark Knight” and “The Dark Knight Rises.”
4) “Oppenheimer” is also the second-biggest R-rated* film in history, behind 2019’s Joker.
Inspired by CNN, Forbes, CNBC, Insider, The Economist
Lockdowns and streaming services contributed to cinema’s recent decline. However, data shows that people are still attracted to the big screen, as the Barbenheimer phenomenon suggests. Is there still hope for the cinema industry?
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