DIRECTOR OF SALES AND MARKETING (Send Resume:
[email protected])
About Us
At Stars Group, we are proud to be a leading player in the retail industry, representing renowned brands such as Skechers, Geox, Crocs, and Network. Established in 2002, our company has grown to employ over 120 dedicated professionals. We are constantly expanding our portfolio and are committed to acquiring additional top brands in the future.
www.starsgroup.com
Our culture
Our company culture at Stars Group is founded on creating a healthy work environment and investing in our employees. We are committed to providing continuous education and training to help our team members grow professionally. We also emphasize the importance of our employees being active participants in external communities, and we support community and ethical service initiatives. By fostering these values, we aim to develop a workplace where everyone can contribute meaningfully both within and outside the company.
Why Us
Stars Group offers a range of educational and developmental programs for our employees, ensuring continuous growth and skill enhancement. In addition to these valuable learning opportunities, we provide several benefits including comprehensive health insurance, annual bonuses, and recognition rewards for outstanding performance. We also offer competitive salaries that reflect your contributions and dedication. Join us to experience a supportive work environment where your professional development and well-being are our top priorities.
Job Role
We are seeking motivated and skilled individuals to join our team in various roles. As a member of Stars Group, you will be responsible for DIRECTOR OF SALES AND MARKETING. This position requires a proactive approach and a commitment to excellence.
Job Summary
Marketing Strategy and Planning:
• Manage and give direction to the marketing and sales departments/teams.
• Lead the process for continuous evaluation of trends in the marketplace.
• Developing annual marketing strategies and plans
• Consistently improve the impact of tactical marketing materials and strategies.
• Developing, implementing, and maintaining sales and marketing tactics.
• Establish clear sales metrics and benchmarks.
• Collaborate with strategic partners and clients for market research.
• Understand company objectives, conduct market research.
• Evaluate new product viability and marketability.
• Developing and conducting sales campaigns, marketing, and promotional plans.
• Determining the KPIs and the OKRs of the marketing department.
• Coordination of all marketing materials and brand marketing plans.
Sales and Revenue Management:
• Maintaining and growing the company's sales pipeline.
• Forecasting sales and revenue.
• Developing and implementing pricing and customer service policies.
• Provide recommendations for improving products and services.
• Develop unique sales plans to ensure that the company's products and services are appropriate for marketing. Manage all social media accounts for the company.
• Manage and give direction to the marketing and sales departments/teams.
Market Research and Analysis:
• Conduct appropriate market research including competitor analysis.
• Oversee the creation and execution of effective marketing campaigns to enhance brand visibility and market penetration.
• Lead, motivate, and manage the sales
• Ensure systematic collection, review, and analysis of market information.
• Conduct general market research to keep abreast of trends and competitor's marketing movements; Control budgets and allocate resources amongst projects
Advertising and Promotion:
• Identify suitable print/digital advertising opportunities and negotiate space.
• Execute and manage social media campaigns.
• Design ads in liaison with an external graphic design consultant.
• Develop and implement effective PR initiatives.
Budget Management:
• Develop and manage marketing budgets.
• Control budgets and allocate resources amongst projects
• Oversee the development and management of internal operating budgets.