🚀🚀 Bullish Thesis for $ELF 🚀🚀
🚨 Potential earnings play and/or Long term play 🚨 ER Report Nov 6 after CloseComparison to PeersListen up, degenerates, because $ELF is the real Cinderella story in the beauty game, and it's about to leave its competition in the dust. While Estée Lauder ($EL) is looking tired with a -2% revenue growth, $ELF is sprinting with a 33%+ revenue growth year over year. And get this: $EL is still carrying a forward P/E of 35 while growing backward, yet $ELF is only trading at a forward P/E of 33 despite actually blowing up the market. If the market's willing to throw a 35x multiple at a beauty dinosaur, what’s stopping $ELF from going for a 100x multiple, given it's growing faster than most tech stocks? ELF recently closed around $103 but it has run up $116 just the day before -- its ready to run up. If ELF can show it can grow each quarter in this economy against its competitors like EL, who has a long recognized brand, more funds are going to buy in. With momentum like this, $ELF may be back to the $200s by year-end. And if not, the ER Report for Q4 may do it because of the Holiday spending. More people are going to purchase ELF gift sets and/or products over the luxury makeup / skincare for their wife, daughters, and even men because of their high quality skin products (seriously their skincare is highly rated and its not just the low price point). Yahoo Finance Chart of ELF Year-to-DateAnalysts' Price TargetsWhy the sell off? ULTA & SectorThere was a huge sell off recently because the ULTA CEO gave a “warning” about a possible slowdown in the beauty industry. Also, EL reported last week and it was not well received, it dropped about 20 points from 80s to 60s. The sector is down generally -- but remember ELF is not like ULTA even though it trades alongside it. Just last quarter, $ELF didn’t just meet expectations—it obliterated them. The company reported monster earnings, showing that while the rest of the industry might be dragging, $ELF is charging full steam ahead. ELF has the absolute best Dupes for Luxury MakeupLet's face it, luxury brands like $EL are out of touch. Estée Lauder's Patrick Ta collection just launched a 2-color eyeshadow duo for $46. Compare that to $ELF, which dropped a similar duo for just $12 ($6 each with fantastic pigmentation compared to the Patrick Ta at $23 each) — and influencers agree ELF works better (In fact, there was so much controversy about the comparison on Tiktok, it actually drew up more sales for the duped ELF eyeshadows when famous influencer made a video about the two eyeshadows side by side on, and she said ELF was better. A "dupe" is slang for a product that closely resembles or imitates another, typically a more expensive or luxury item, but is offered at a much lower price. In the beauty and fashion world, for example, a "dupe" might refer to a budget-friendly version of a high-end makeup product or designer handbag that has similar qualities or aesthetics. Essentially, it's a way for consumers to achieve a similar look or effect without breaking the bank!Affordable & Good Quality Makeup Wins in the Current EconomyIn this tough economy, consumers are flocking to quality, affordable beauty products, not luxury lipsticks costing $75 (ELF literally has $5 lip oils that sell out each restock on popular shades with product availability nearly everywhere target/walgreens/Amazon/Walmart/TJX). With $EL’s refusal to lower prices and prioritize shelf space, they’re setting themselves up for a fall. Meanwhile, $ELF is crushing it by prioritizing affordability and accessibility, grabbing market share from legacy names like Covergirl and Maybelline quarter after quarter. And let’s not forget Christmas sales!But wait … Don’t get hard just yet. $ELF isn’t just slinging lip gloss and eyeshadow — they’re going all-in on skincare and brushes too, and it’s time to take notice. These products are like the perfect wingman for your makeup game. Their skincare line is affordable as hell, and let’s be real: who doesn’t want to…
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