1. Yo‘qotishdan qo‘rqish
[Loss Aversion]
2. Ramkaga solish ta’siri
[Framing Effect]
3. Yo‘qotilgan xarajatlar falsafasi
[Sunk Cost Fallacy]
4. Psixologik hisob-kitob
[Mental Accounting]
5. Egalik effekti
[Endowment Effect]
6. Yuqori ishonch tarafkashligi
[Overconfidence Bias]
7. Beg‘araz yordamga moyillik
[Altruism Bias]
8. Tasdiqlash tarafkashligi
[Confirmation Bias]
9. Mavjudlik tarafkashligi
[Availability Bias]
10. Mavjud holatni saqlash tarafkashligi
[Status Quo Bias]
11. Ijtimoiy tasdiq
[Social Proof (Herd Behavior)]
12. So‘ngisiga tayanish tarafkashligi
[Recency Bias]
13. Istiqbol nazariyasi
[Prospect Theory]
14. Tayanch nuqtasi tarafkashligi
[Anchoring Bias]
15. Vaqtga-bog‘liq qiymat pasayishi [Temporal Discounting]