It's the research of treating language not as a marker of individual intelligence, but as the byproduct of an organ. (Like bile or blood) From this approach, we can measure the impact of influence operations on individuals and groups in near real-time
If this kind of research is interesting to you, check out our work here. We've already measured the psychosecurity fields of Elon Musk and definitely saw psychological warfare being conducted on him.
https://tyrantsmuse.mn.co/posts/41472664