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MARKETING-INTERACTIVE

@marketinginteractive_sea

MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Malaysia, Indonesia, Hong Kong, the Philippines and Thailand.

MARKETING-INTERACTIVE

23 Oct, 09:43

The future seems to be (finally) looking bright for creative agencies in 2025 🌤
As outsourced agencies build AI content production capabilities and bespoke brand AI models, CMOs will notice their ability to deliver low-cost marketing at scale.
👉🏽https://tinyurl.com/mwkusu89
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MARKETING-INTERACTIVE

23 Oct, 08:57

Sony's Venom takes over MRT with interactive campaign, train wraps 🕷
A personalised audio greeting from Venom himself will welcome commuters who alight at Bukit Bintang MRT station.
👉🏽https://tinyurl.com/ymvssyvt
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MARKETING-INTERACTIVE

23 Oct, 08:42

Lancôme takes over Jewel Changi Airport skytrain in new activation 🚄
At the same time, Lancôme is unveiling an exclusive pop-up activation that will reveal its first-ever AI travel beauty consultant, Génifique AI.
👉🏻 https://tinyurl.com/5amj3em7
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MARKETING-INTERACTIVE

23 Oct, 06:34

Study: 56% of APAC consumers will quit brands they do not trust 🚫
68% of consumers in APAC will trust a brand's communication more if it includes a verification badge.
👉🏽https://tinyurl.com/5xwch25s
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MARKETING-INTERACTIVE

23 Oct, 05:21

Moo Deng to be featured in mobile game, logo to be trademarked 🦛
Moo Deng will reportedly be made into an exclusive in-game collectable in the game.
👉🏽https://tinyurl.com/ms3mvruz
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MARKETING-INTERACTIVE

23 Oct, 05:03

We Are Social Singapore picks new creative director 👤
He reports to regional executive creative director Omar Sotomayor.
👉🏽https://tinyurl.com/nhaj5dts
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MARKETING-INTERACTIVE

23 Oct, 04:55

Wild Space and designory highlight wildlife issues with highly relatable OOH campaign ☀️
Is it just me or is it getting unbearably hot?"
👉🏽https://tinyurl.com/3bycnyzf
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MARKETING-INTERACTIVE

23 Oct, 04:01

Chocolate Finance goes head-to-head with GXS Bank in ad war 🍫
"It's time to let your savings grow with rewards [that are] sweeter than chocolate."
👉🏽https://tinyurl.com/4hne7a4c
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MARKETING-INTERACTIVE

23 Oct, 03:44

Did Victoria's Secret's attempt at rebranding itself actually work? 👩🏽‍🦰
"The reality is that a lingerie runway show as a platform for DEI will always be compromised."
👉🏽https://tinyurl.com/348ku7r4
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MARKETING-INTERACTIVE

23 Oct, 00:00

☀️News for your morning☀️

News
Heineken hides messages at music events globally to minimise phone usage 🎵
READ: https://tinyurl.com/yc764pjm

Analysis
NotebookLM for dummies: 101 on how it could take your brand image to the next level 🖥
READ: https://tinyurl.com/ykpdafcu

Agencies
Marketing veterans Kenny Powar and Neil Cotton launch new AI consultancy 🎉
READ: https://tinyurl.com/5amhsb8k
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MARKETING-INTERACTIVE

22 Oct, 23:25

Baskin Robbins picks new CEO for MY and SG 🍦
As CEO, Ng will be bringing a fresh perspective to the ice cream brand and help elevate Baskin Robbins to greater heights.
👉🏽https://tinyurl.com/3z78vt5v
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MARKETING-INTERACTIVE

22 Oct, 12:33

Disney+ brings 'Agatha All Along' closer to Marvel fans with Haji Lane pop-up 🎃
Fans can engage in tarot card readings and aura paintings to gain insight into their past, present and future or find out what their aura reveals about them.
👉🏽https://tinyurl.com/bdezh3pa
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MARKETING-INTERACTIVE

22 Oct, 10:33

OCBC unveils Disney-themed cards as part of 5-year strategic collab 💳
The collaboration will be across core markets such as Singapore, Malaysia and Indonesia.
👉🏽https://tinyurl.com/3fwbjuwa
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MARKETING-INTERACTIVE

22 Oct, 09:45

MY govt to leverage AI in move to tackle scams and violence, says deputy PM 🖥
This will come in the form of a collaboration with the private sector and non-governmental organisations.
👉🏽https://tinyurl.com/mr2vysyp
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MARKETING-INTERACTIVE

22 Oct, 09:31

Heineken hides messages at music events globally to minimise phone usage 🎵
The campaign aims to prompt fans to put their devices aside and fully experience the moment.
👉🏽https://tinyurl.com/yc764pjm
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MARKETING-INTERACTIVE

22 Oct, 08:50

Marketing veterans Kenny Powar and Neil Cotton launch new AI consultancy
The Singapore-based firm seeks to bridge the technological gap that favours larger corporations in the rapidly evolving digital landscape.
👉🏽https://tinyurl.com/5amhsb8k
644
MARKETING-INTERACTIVE

22 Oct, 08:29

NotebookLM for dummies: 101 on how it could take your brand image to the next level 🖥
Curious to find out how a tool that is largely meant for learning might be able to help you take your brand image to the next level? Read on.
👉🏽https://tinyurl.com/ykpdafcu
641
MARKETING-INTERACTIVE

22 Oct, 07:50

Fan Bingbing named unofficial tourism ambassador for Kedah 🌟
The actress was seen donning the hijab and visiting iconic attractions in Kedah👉🏽https://tinyurl.com/ajk8rtm8
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MARKETING-INTERACTIVE

22 Oct, 07:22

Study: 70% in SG enjoy travel-related brand partnered influencer content ✈️
Additionally, 92% of prosumers (consumers and producers) think tourism brands should support and empower local communities.
👉🏽https://tinyurl.com/jn9schdd
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MARKETING-INTERACTIVE

22 Oct, 05:37

Klook takes to the skies in new interactive fake OOH TikTok ad 🎈
In the interactive ad, a man with a bouquet of orange balloons is seen walking down a bridge with Marina Bay Sands in the backdrop.
👉🏽https://tinyurl.com/4wktntkn
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