According to the Financial Times, Meta is planning to roll out AI-generated profiles that will live alongside regular accounts.
These profiles will have bios, profile pictures, and even generate and share content. Connor Hayes, Meta’s VP of Product for Generative AI, said this is the direction social media is heading.
Meta’s already launched trial tools to create these AI characters, with hundreds of thousands generated so far, though most remain private.
The idea is to make platforms like Instagram and Facebook “more social and engaging,” but not everyone is sold on the vision.
Critics have slammed the move as dystopian, warning of misinformation risks and a loss of authenticity.
Dead Internet Theory vibes, anyone?
Reported by the Financial Times.