Job Summary:
The Marketing Officer will be responsible for developing and implementing marketing strategies to enhance our brand visibility and attract organic leads. This role involves creating and managing content, conducting market research, and working closely with various departments to ensure cohesive branding and messaging.
Key Responsibilities:
• Brand Development:
o Develop and implement strategies to enhance the company's brand image and reputation.
o Ensure consistent brand messaging across all channels and materials.
o Monitor and analyze brand performance and make recommendations for improvements.
• Content Creation:
o Create engaging and relevant content for various platforms, including the company website, social media, blogs, and newsletters.
o Collaborate with graphic designers, copywriters, and other team members to produce high-quality marketing materials.
• Social Media Management:
o Manage and grow the company’s social media presence across multiple platforms.
o Develop and implement social media campaigns to engage and attract followers.
o Monitor social media trends and adjust strategies accordingly.
• SEO and Web Analytics:
o Implement SEO strategies to improve website rankings and increase organic traffic.
o Analyze web analytics to measure the effectiveness of marketing campaigns and make data-driven decisions.
• Lead Generation:
o Develop and execute marketing campaigns to generate organic leads.
o Identify new opportunities for lead generation and conversion.
o Track and report on lead generation metrics and adjust strategies as needed.
• Market Research:
o Conduct market research to identify trends, customer needs, and competitive landscape.
o Use research findings to inform marketing strategies and campaigns.
• Collaboration and Coordination:
o Work closely with sales, product development, and customer service teams to ensure alignment of marketing strategies.
o Coordinate with external agencies and vendors as needed.
Qualifications:
• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience in marketing, preferably in a similar role.
• Strong understanding of branding, lead generation, and content creation.
• Proficiency in social media platforms, SEO, and web analytics tools.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Strong organizational and time-management skills
Kindly send your CV to
[email protected] 
