As Christmas gets closer, businesses are positioning for the massive sales season, by putting together some systems and strategies that would help them achieve greater results.
While some businesses are just hoping that sales would come, somehow.
My question to you today is...
How are you positioning your business to make sales this season?
What kind of offers are you creating?
Are you making use of paid advertising or you're depending solely on organic traffic?
How about we look at these 7 PROVEN STRATEGIES that would help you increase sales in your business this season? (Works in all seasons too).
1. Offer complimentary products.
If you sell cloths for instance, you can offer a purse as a complimentary product.
If you sell handbags, you can offer a purse as a complimentary product.
If you sell shoes, you can offer sock, cufflinks, shoe wipes, etc, as a complimentary product.
You have to be creative and intentional about the complimentary product you wish to offer.
E.g 1: Get 10 liters of vegetable oil for FREE, when you order for 50kg of stone-free Abakaliki rice for only N85,000.
E.g 2: Get a FREE purse and a xyz indoor slides, when you buy our XYZ Aborbi hand bag for N47,500.
2. Use urgency.
Sometimes, people are reluctant to make a purchase, but when you use urgency in your message, people would be moved to make a quick purchase, because of FOMO (Fear Of Missing Out).
People tend to abuse an offer when they know it is always available, but when thereβs a catch, they move with speed.
E.g Get 10 liters of vegetable oil for FREE, when you order for 50kg of stone-free Abakaliki rice.
This Offer is valid till 10am on Sunday 3rd of November. Click here (or call this number) to place your order NOW.
3. Use scarcity.
People don't like to lose out on a seemingly good deal. Using scarcity would ensure that people take advantage of the offer before it goes out of stock.
Eg. Get 10 liters of vegetable oil, half basket of onion and XYZ for FREE, when you order for 50kg of stone-free Abakaliki rice.
Hurry and place your order now, our rice is selling out fast, only 5 bags of rice is left in stock.
4. Ask for referral from your existing customers.
You'd be shocked at how many people are willing to help if you ask them, so far you're treating your customers well.
This is another reason why you shouldn't joke with customer service/relationship.
Some business owners end the discussion after every purchase, which shouldnβt be.
After the purchase is when the main relationship begins. You should take care of your customers and make them special offers from time to time.
This is why it is good to have a list. A list of people who have bought from you, will always bring more money into your business.
Ask for referrals. Ask them to recommend your product/service to their family and friends. This works greatly, you should try it.
5. Invest in paid advertising.
Use paid advertising to put your business in front of people who need what youβre selling. Those places where your legs cannot reach at the same time, social media Ads will take your business there.
As you may already know, sales is a game of numbers. The more people you can reach with your offer, the higher your chances of converting some of them into customers.
Invest in paid advertising. It helps to reaching more people faster and attracting people to your business.
6. Always use a CTA.
Don't run an Ad or a promotional content without a CTA.
You want people to call a number? Tell them to call this number NOW.
You want people to send you a message? Tell them to send a message NOW.
You want people to shop online? Tell them to Shop NOW.
Always use a Call To Action.
It tells people exactly how to get your offer, and it works all the time.
7. Continually send bulk SMS or WhatsApp messages to your customers and prospects informing them about your offers.
This is why I advised you separate your personal life from your business.
Get a different phone number for your business and know that any call that comes in there is a business call.
