In the past, you needed to come from a wealthy family or have big connections to succeed in life.
And that's not a bad thing — it still governs how the world works today.
It can be summarised in one word:
→ Leverage!
What you leverage will determine the outcome of your life.
Imagine this:
Two people decide to travel from an African country to an Asian country.
One uses an airplane.
The other uses a car.
What do you think will happen?
The person with an airplane will get there long before the person who uses a car.
Sadly enough, you can't even get to Asia from Africa by car — it's not possible.
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Rich parents, uncles, big connections — these are all forms of leverage.
If you have them, they'll make life easier for you.
But what happens when you don't?
You manufacture your leverage!
That's how you gain access to life-changing opportunities without big connections.
There are many ways you can go about manufacturing your leverage, but here's one that has worked for me and many others:
“Building a personal brand through social media.”
Social media is a massive form of leverage that has changed the lives of millions.
People who started with nothing have built brands that have drastically changed their lives for the better.
How do you build a personal brand that you can leverage to transform your life?
Here are three tips that should help:
1. Figure out what you want to share with the world
It could be:
• A skill – baking.
• A profession – nursing.
• A passion – love for football.
2. Pick a platform that works for you
Twitter (now X)?
Instagram?
Facebook?
LinkedIn?
TikTok?
My advice here is to find a balance between:
- what works for you (videos? writing? graphics?),
- and where others doing what you want to do are getting the best results.
3. Share value
People follow others for value.
People buy from others for value.
People recommend others for value.
When you share value:
• Your community grows,
• You become well-known,
• You get opportunities more easily.
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It's all about leverage.
If you build your personal brand to attract people interested in what you have to share with the world, it becomes leverage that helps you attract life-changing opportunities.
Day by day, commit to building yours.
And if you don't know where to start, I run a one-month coaching session to teach you how to build a profitable personal brand.
Send me a message with the word BRAND to get started.
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– Lucky James
#TheDominator
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