You could offer the best service in the world, but if you’re selling to the wrong person, they won’t see the value.
It’s like trying to sell stress balls to me. Some people swear by them, but for me? Useless.
The key is knowing who you’re selling to.
This applies to your social media too. You could post what you think is great content, but if it’s not made for the right audience, it won’t land.
Here’s the question: Who are you really creating for? Who watches your content—or your client’s content?
Dial in on that. Then, build content that speaks directly to them.
That’s how you create connection—and conversions.
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